Get to Know Carol's Daughter Founder - Lisa Price

Carol’s Daughter was born in 1993 in Lisa Price’s Brooklyn kitchen—made by her own hands, guided by her mother’s wisdom, and inspired by beauty rituals passed down through generations. With love as her first ingredient, Lisa handcrafted hair and body products with care and high-quality ingredients. 

Word spread. First to neighbors. Then to festival booths. Then across the country. As the love for Lisa’s products grew, hair became a focus. 

Soon Carol’s Daughter became more than haircare—it became a movement that celebrated texture in all its forms and the unique beauty of every strand. A brand that told the truth: your waves, curls, and coils are not something to tame; they are something to treasure. 

Every jar and bottle still carries the heart of its beginnings—a deep respect for heritage, an unwavering belief in self-expression, and the knowledge that beauty is personal, powerful, and cultural. 

Lisa Price, Forever Founder and President and once again an owner, leads Carol’s Daughter into a new chapter. This isn’t about reinventing who Carol’s Daughter is—it’s about going deeper into its roots while reaching higher for the future. Carol’s Daughter remains committed to making products that care for hair (and soon body) and spirit, and to telling stories that honor the community who made it. 

Carol’s Daughter is, and always will be, made with love.